Frankly, most media crewmembers eventually confess that it’s a miserable environment, not quite as glorified as one would imagine, but when it’s all said and done, an experience like no other. To feed the audience’s (and the respective sponsors’) appetite for 24/7 media, it’s a critical peg of the race. Without the stills, videos, and words streaming off the boat, there would be no human attachment. No shared experience. No reason to care. We’d have only a boat race, with computer-generated boats inching around a big blue virtual world.