On paper, this class has it all. Yet, halfway through the inaugural Krys Ocean Race from New York to Brest, France, who's watching? According to YouTube, just 500 people. Anyone who loves ocean racing should be glued to their Internet connections. In the first 24 hours of the race, the fleet averaged 640 miles in 24 hours, with some boats breaking the 700-mile mark. Let's put that into perspective. On the first full day of the first official MOD 70 race, every boat sailed faster than any monohull in history! So why isn't there a greater following? It's too easy to say that the class is too French for global appeal. Historically, offshore multihull racing has been a French-dominated domain, but with the America's Cup switching to multihulls and the power of the Internet multimedia on full display for 100,000 fans of the Volvo Ocean Race, that excuse no longer holds. The MOD 70 association has also taken great pains to deliver international multimedia. Even the daily video recaps are produced in both French and English. While multi-language media is good, the overall content of the media needs to improve. While each MOD 70 has a state of the art media station and a high definition camera, there is no dedicated media crewmember. In the case of Mussandam-Oman Sail, Brian Thompson has been designated as the media crew. The world's fastest sailor and the most experienced crew on the boat also has to be responsible for media content? This won't work. When the going gets tough, the most experienced crew is going to be sailing the boat, not holding a video camera. Offshore racing fans have grown accustomed to seeing all of the action—especially when things go wrong. That compelling video footage and the accompanying story are missing here. People follow ocean racing for the drama and for the personalities—the development of both needs to be prioritized. As long as media is an afterthought, the sailing public will go elsewhere for content.