"We're trying to go about things differently," says Brian Connoly, founder of Zhik. "We like to go to the boat park, get to know the athletes and their gear problems, and solve them with modern materials." One of Zhik's more interesting products is the ZhikGrip Hiking System, which has textured rubber on the underside of padded hiking straps and on the top of the ZhikGrip boots. When the sailor starts hiking, the two textured surfaces mesh together. That feature, combined with ankle straps adds significant foot support, and, says Connolly, allows dinghy sailors to hike harder and longer, and puts them more in touch with the boat.