The reality of the Volvo Ocean Race is that there are two separate events occurring at the same time. There is the sailing race, and the hospitality race. We all know the sailing side, but for the large international corporations the Race is courting as sponsors, it's the hospitality race that matters most. In the 2009 race_, Ericsson_ was widely believed to have spent almost $30 million on the corporate hospitality side alone. That spending is not included in the campaign costs being thrown around by event management. Granted, Ericsson did outspend other sponsors, but any company looking to use the race as a marketing tool on shore needs to add about $1 million per stopover to cover logistics, hospitality, and staffing. Further, while the costs of the sailing campaign can be diluted over 2.5 years, the spend for hospitality is heavily weighted to a company's 2014 marketing budget, and a $8-10 million sponsorship for 2014 is a big number for most companies to swallow in this economy. The dark clouds are already building. Before the 2012 race ended, Groupama suggested that they will be prematurely ending their sponsorship with Franck Cammas. Veolia then pulled its sponsorship for Roland Jourdain, and just recently, Foncia terminated the MOD 70 funding to Michel Desjoyeaux after the 2012 season. When worries over the global economy can sideline the heroes of French sailing, heroes who have had some of the longest relationships in the history of the sport with their sponsors, where does that leave potential Volvo entrants?