SW: Are you focused on the overall group dynamic in your approach to coaching?
****PP:** Not totally. I think everybody can learn at any stage. Mostly I'm a sailor, not a coach and while I'm not on the boat, I can speak the same language because I've got the same feeling. I'm coaching Ben Ainslie—I'm a Finn sailor and have been world champion twice—when I'm talking with him, we're talking the same language. When he's on the water I have the same feeling just as if I was driving. So when I communicate a message I can be technical, but my goal is instead of telling them what to do, I try to do it by using media—video or audio or tracks—that can help the person realize what he has to do. Then it's job done. You show a clip of good footage of what you feel needs to be changed and if you're doing your job well, the sailor will look at that and say, "I need to do that," and you don't have to tell him. That's the only way to get there in my mind. These guys are extremely high-level, and they have to be convinced that they have to do it. Audio is really useful too. I've been recording communications on the boat; sometimes you take a misunderstanding or decisions the wrong way on the boat, and by listening to what was said you can hear the feel the emotion which you can't see in the video but listening to it, it goes deep, plus it's clear, there's no discussion. Then people can improve based on real fact. Even though I know what I want to change, I'd rather show them how.