To reach out to the target market, SCA first needs a team. A global call for resumes went out in the fall of 2012, and Atlant’s office was swamped with applicants. Some have Olympic medals, some extensive experience in the Class 40 and Figaro fleets. Others were just looking for adventure. “In most cases, in 95 percent of the cases, the best women in sailing, at least from the people we speak to, have already applied to us, and we find that really inspiring. I think that’s not the case for the men’s teams,” says Brisius.