PC: Thats a good question. Very simply, as a line item, its overhead. Premiere Racing used to be the guy youre talking to, sitting in his attic, but with a family I couldnt do that forever. Im in an office now. What I took over and what Im doing now requires staff and benefits plus copier, electricity, and all the usual office overhead. One thing weve pointed out to the owners and the industry is weve been trying to run a major international event on a one-and-a-half person staff. To go forward with our new business model-and before we can prove it a success-weve had to staff up.