Tovell saw a broader potential for the goo and soon began marketing it as InfiniLube. As opposed to a Teflon-based lubricant like McLube's SailKote, InfiniLube is a synthetic silicon grease. It stays put and doesn't evaporate. "The film left behind is government tested and certified," says Tovell. "When they put it in use on a satellite, tank turret, wind turbine, etc., it's good for up to 10 years or when maintenance is subsequently needed for other components."